Zach Hensley not only creates works of art with a shovel, but has quickly become revered as the quintessential example of hard work, dedication, and mastery of his craft. Check out the following web releases of the long awaited "Dusk til Dirt" movie to catch a glimpse of his sculptures and if you happen to be one of the lucky few to know Zach, then you have probably ridden the highly anticipated deity Cryptkeeper proto DJ frame he has been testing. Just wait kiddies...we have a lot planned for all of you! Huge props to Shawn Spomer for taking the "Picture of the Year" you see to the left!  Watch Dusk Til Dirt VOL. 1 and VOL. 2 NOW! 

It is insane! Cameron Zink is currently without a frame sponsor and anybody that passes up on the chance of having such an incredible rider on board their program for 2010 is simply, an idiot. Such talent should not be overlooked and if you are a company interested in stepping it up for Cam, drop the folks at Decline Magazine an e-mail or contact us via the e-mail on our contact page. Just check out the Low Fi Bicycle Club interview, Mavic web edit, and bike check...damn, Cam has been busy, is healthier than ever, and will be killing it in 2010 for someone. Don't you wish that could be you? 

This post is a bit late as we have been slammed working on the new 2010 line up that we will be launching in late March. It is ridiculous and will signify the beginning of some huge plans for us in the next two years. Now that we have moved and have the room, the mayhem will finally begin. It has been a few years in the waiting. Until then though, check out Andy Halloway's "Beer and Bikes" web edit to get insight into this Colorado natives technique on two wheels. We love the crews in Colorado, they actually ride and do not spend every minute of their life on the internet. Thanks for representing Andy! 

Everything is back in stock! That's right...from our full range of handlebars, pedals, stems, cranksets, and more, if you have been patiently waiting for your favorite deity gear...the wait is over! Make sure to visit your local stocking deity dealer to pick up the metal you need and if you do not have a deity dealer near you...demand that your local shop contacts us about becoming an authorized deity dealer! 2009 has been an exciting transition for us and we cannot thank all of you enough for supporting a true 100% rider owned, operated, and funded company! Get out and dig!  

Many of you have been dying for some new deity softgoods designs to represent and with the latest release of our new Summer range, we have you guys covered. Make sure to check out our web-store for the latest designs which include the "Vertigo", "Hallows", "Widow", "Smith Ave", and reprint of our classic "Ganesh" tee.  We have listened to your cries and are releasing a few of our tees in colors outside of our classic tried and true, black. With the "Widow" graphic printed on white and our "Smith Ave" printed on Kelly Green, pick them up quick as they will not be around for long!  

Compound? Sanctuary? The new deity property is rediculous and with the completion of our new office building and semi trucks bringing loads of prime dirt for trails, things are coming together day by day with the help of some blood, sweat, and tears. Being surrounded by silence, blue skies, sunshine, and swarms of birds, we are keeping busy day to night getting our systems up, operational, and enjoying finally being away from the chaos of city life. Having the room to expand is finally allowing us the chance to press play on some deity designs that will elevate our game ten fold in 2010, so stay tuned and if you ever need to chat about bikes, drop us a line! Things are only beginning...just watch. 

The rumors are true...deity is EXPANDING with our recent relocation to our new larger facility in Idaho, the deity compound! With a lot more room to grow and acres for trails, we can finally press play on dozens of exciting products we have been waiting to drop on everyone! Stay tuned as we plan to step things up 100% for all of you! Until then, you can check out our new contact information and get ready, as our new location will allow us to finally take deity to the next level! From development of our first frame to many new parts, things have only begun!! 

Damn...Kyle Strait is incredibly fast! With an impressive 11th place finish at the latest World Cup in La Bresse France, Kyle Strait is in top shape and looking to bring the USA back up on top! You may not realize the speed pro DH racers bring to the course every week, but to stand up against the very best in the world and not only hold your own, but punish some of the biggest names in the scene...is no small task to accomplish. Riding on board deity Vendetta Cranks, Alibi Sprockets, and Choker Clamps...we are very proud of Kyle and honored to have him represent our country, let alone deity! 

You may see him in every major video and slopestyle comp, but did you know that Kyle Strait is actually one of the fastest USA DH racers representing our country? Make sure to check out the latest web edit by the genius of deity's Taylor Sage that showcases a day in the life of preseason training for Kyle. He is walking into this year with a new focus and dedication to bring USA back to the top and it is undeniable that his diverse talent will be a serious threat to everyone on the World Cup circuit. Racing on Vendetta Cranks, Alibi Sprockets, and Choker Clamps...watch the vid HERE!

Taylor Sage will not quit releasing some of the best web edits in recent times and his latest effort on deity's Adam Hauck is no exception.  Taylor's creativity behind the camera and computer continues to become more and more refined and with an eye for what riders actually want to watch, you can only expect amazing things to come from T Sage throughout the future. Until then, make sure to watch the latest Adam Hauck web edit HERE and pick up a copy of his first DVD release "Git Sum" by clicking HERE! ...pic by Carter Holland

Speaking about spokespeople...nobody can hold a candle to Lars Tribus! With a recent trip to Chile to compete in the Pan American Championships, Lars solidified a Silver medal by missing Gold by only .2 seconds due to a flat at the bottom of the course! Representing USA as only Lars can, he made sure to get first in the MTX race before making the trip back to the East Coast. It is simply amazing to see Lars accomplish each and every goal he sets. He is determined, gifted, hard working, passionate, and has been with deity since day one! Congratulations Lars and way to represent the USA!

Are you a DH racer looking to become involved with a company you can identify with? We are looking for amazing people on and off the bike to carry our flag at your local DH course! So, if you have some results, passion, and want to join the Fresh Blood crew, send us your information and become part of a growing revolution. A selective Grassroots Sponsorship program, we are looking for a handful of ambassadors who fit the principles and ideals that deity is built on, so get your information together and maybe you will become part of the elite Fresh Blood program! Join NOW!

The answer is quite simple. East Coast phenom and the symbol for progression, Adam Hauck is the rider other pros admire. From Aaron Chase and more, nobody can deny the talent of Adam as his creativity, execution, and focus is second to none. Recently, we received a couple of web edits that showcase Adam's destruction of Rays Indoor MTB Park, so if you like to watch talent and have a few minutes to be inspired by, check out the vids below and pay respect to a rider who is pushing the limits of big wheels. Watch Vid 1 / Watch Vid 2 

There are many things we are excited about...from our upcoming relocation, the onslaught of new products we have planned to drop on everyone next year, our first trail frame, and much more. But, a highlight has easily been the addition of California trailboss Brian Miller who brings his energy and love for dirt to one of the most solid pro rosters out right now. A Woodward instructor and trail builder, Brian's talent will surely become noticed as he walks into 2009 on board a slew of sponsors and a drive to showcase what has made him a critical part of the Cali dirt scene. Welcome on board Brian, things have only begun! 

With a recently compressed spine compounding a back beaten from years of skating, deity's Zach Hensley is not only used to pain, but seems to thrive on it. Already working the shovel as his method for rehab, Zach has been busy building the most amazing trail spots in the world. Currently sculpting the Felony Trails in California, Zach and his crew have become responsible for almost every quality dirt spot in the state and with our upcoming relocation looming, we may have to hire him to work a few acres of potential trails with us. We cannot say enough about Zach, his art, and without a doubt, he will be part of deity for life. Heal up Zach... 

Logan is always riding, filming, editing, and constantly progressing his riding. From dirt, park, and street, Logan makes the impossible seem effortless and we have always said it...Logan is one of the few upcoming riders who will help define the capabilities of MTB on street for years to come. On board Santa Cruz and deity again for 2009, make sure to check out two of Logan Peat's latest web edits today to catch a glimpse of Canada's talent on the rise! Watch Vid 1 / Watch Vid 2

The deity Grassroots Sponsorship program has been fortunate to come across riders who epitomize professionalism on and off the bike, but it is hard to hold a candle to deity Pro Developmental riders Nick Simcik and Caleb Cambern. Not only fast on a bike and skilled in the air, Nick and Caleb first caught our eye at Interbike of 2007 and sponsoring them was an easy decision for us. They are examples of the hard work and perseverance that goes into our sport. True privateers and spokespeople for biking, we consider ourselves very fortunate to have them part of our company and only have bigger plans for both of them in the near future.   

Can you imagine not being able to see the trail beneath you and the beautiful surrounding that make our sport so amazing? Well, Bobby McMullen may be blind, but he breathes, hears, feels everything we take for granted and is an inspiration to anyone overcoming adversity. A testament that nothing can get in the way of your dreams, Bobby McMullen may not be able to see, but with the use of a guide, he can read the terrain, speed, style, and has become a breath of fresh air in this industry. Hands down, one of the best ambassadors anyone could hope for, sponsoring Bobby was a quick decision for us as we are honored to be part of his passion! Welcome to deity Bobby!!!

Jordan at Pink Bike recently contacted us about wanting to outfit his new TonicFab Howie with the deity Vendetta Crankset and Termite Sprocket. Make sure to check out his brief write up about the kit and if you are eager to learn more about the product, we have 20 plus pages of tech info, pictures, and content available for all of you to read. To the naked eye, you may miss the detail that has made our crankset one of the most highly rated and sought after kits in the industry, so take a read through our site and make sure to also check out the recent Pink Bike feature! 

What can we say, we easily have the most talented, creative, and passionate riders representing deity across the USA and Ft. Collins' Andy Holloway is no exception. Part of our elite Pro Developmental crew, Andy has recently launched the online web magazine, 970Biking, to get all of you educated about the massive and thriving Colorado scene. His talent extends farther than his amazing online mag as Andy's 360's may be some of the best in the entire industry. We don't know if its the water or altitude of Colorado, but they sure seem to breed some of the smoothest riders around! Check out Issue 7 from 970biking NOW!

Cameron Zink recently let us know that some New World bonus footage of him has leaked online and like anything Cam does, it is insane! Currently aggressively rehabing his knee after a recent successful surgery, Cameron is more focused than ever and has even launched his own site that everyone needs to check out NOW... www.thesensus.com. With people like Kyle Strait, Cam, Howie Zink, and the notorious T Sage at the helm, there should be quite a bit of entertainment to come!  Pic by Sterling

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